PERSEPSI PENGGUNA JALAN RAYA PADA IKLAN LAYANAN MASYARAKAT MENGENAI LARANGAN MEMBERIKAN UANG RECEH KEPADA PENGEMIS (Studi Deskriptif Kualitatif Kepada Pengendara Mobil Dusun Krapyak Wetan, Panggungharjo, Sewon, Bantul, Daerah Istimewa Yogyakarta)

Sigit Prasetiyo, NIM. 12730061 (2017) PERSEPSI PENGGUNA JALAN RAYA PADA IKLAN LAYANAN MASYARAKAT MENGENAI LARANGAN MEMBERIKAN UANG RECEH KEPADA PENGEMIS (Studi Deskriptif Kualitatif Kepada Pengendara Mobil Dusun Krapyak Wetan, Panggungharjo, Sewon, Bantul, Daerah Istimewa Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Beggars became a matter of great concern to the Yogyakarta government. Public service advertisements that prohibit giving money to beggars is one of the steps of the Yogyakarta city government to control the number of homeless and beggars in the city of Yogyakarta. By installing anti-vagrant community service advertisements and beggars at potential points that serve as a beggar's activity, the city government of Yogyakarta expects the public to comply with regulations prohibiting giving coins money to beggars. The research is located in the hamlet Krapyak Wetan, Panggungharjo, Sewon, Bantul, Yogyakarta which is one where there are objects that researchers need. At that location researchers get the number of research objects that researchers need. The method that researchers use by conducting in-depth interviews and observations. Motorists are one of the targets for homeless and beggars. With the limited number of advertisements installed, it is often found there are road users, especially motorists who provide change to the beggars who still operate. In the public service advertisement contains the prohibition and sanction for violators who violate the government regulation of giving coins to homeless and beggars in the city of Yogyakarta. With this research entitled "the perception of highway users on public service advertisements regarding the prohibition of giving coins to beggars" (Qualitative Descriptive Study to Car Driver Krapyak Wetan Hamlet, Panggungharjo, Sewon, Bantul, Yogyakarta Special Region). Researchers want to know how the perceptions of riders car Krapyak Wetan Hamlet, Panggungharjo, Sewon, Bantul, Yogyakarta Special Region on the anti-vagrant community service ads and beggars. By using sampling techniques to obtain information

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