PENGARUH KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNAAN MEDIA SOSIAL (Studi pada Akun AC Milan terhadap Komunitas Milanisti Indonesia Sezione Yogyakarta)

Alfian Parsha Aswin Purnama, NIM. 13730047 (2017) PENGARUH KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNAAN MEDIA SOSIAL (Studi pada Akun AC Milan terhadap Komunitas Milanisti Indonesia Sezione Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

The rapid growth of the internet makes the circulation of information become very quickly delivered to individuals. The need of information that demands to always be up to date makes people use it as a main tool to find information quickly. Social media is a bunch of software that allows individuals and communities to come together, sharing, communicate, even collaborate or play in certain cases. Social media are not only used by individuals to establish communication with their colleagues, but also used for marketing needs, for those who want to sell their products such as clothes, food, services, and so on. Even Football clubs are also using social media to share information and interact with their fans, one of them is AC Milan club. AC Milan has 3 social media, those are Facebook, Twitter and Instagram. The difference between those accounts, lays on the quality of information conveyed and the satisfaction of social media usage. This research is using the theory of uses and gratification which explains that media users are quite active in determining which media they will use. The method used in this research is descriptive quantitative, to find out if there is some influence between the quality of information and the usage satisfaction on @acmilan accounts. While Instagram has the highest level of information quality and usage satisfaction compared to other social media. Keywords: Social Media, New Media, Information Quality, User Satisfaction

Item Type: Thesis (Skripsi)
Additional Information: Drs. Siantari Rihartono, M.Si
Uncontrolled Keywords: Social Media, New Media, Information Quality, User Satisfaction
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 21 Feb 2018 09:58
Last Modified: 21 Feb 2018 09:58
URI: http://digilib.uin-suka.ac.id/id/eprint/28778

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