INTERNET SEBAGAI MEDIA FUNDRAISING (Studi Deskriptif Kualitatif pada Penggunaan Website kitabisa.com)

Nurul Fauziah, NIM 13730100 (2017) INTERNET SEBAGAI MEDIA FUNDRAISING (Studi Deskriptif Kualitatif pada Penggunaan Website kitabisa.com). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Initialy fundraising is done by visiting home to home, on the streets, traffic light, and etc. However, it is disturbing, unethical, and unlicensed. Along with the development of the era of fundraising activities began to be done by utilizing the internet especially website as a fundraising media, one of which is the website kitabisa.com. However, the use of the website as a fundraising medium is still very rate so it is necessary to know how the website of kitabisa is used as a fundraising media. By using the principles of fundraising, having to ask, relate to others, sell, trust and public relations, and to say thanks. As a well as elements of an effective website display elements is details, coding, features, layout, writing quality, load time, hyperlinks. According this research, we know that website of kitabisa.com has a very detailed look, provides support features to facilitate fundraisers in fundraising activities, can be viral because of hyperlinks, and each campaign that has been registered will get a special URL, the quality of campaign fundraising is very important. In addition, fundraising activities through the website of kitabisa.com are used by process. The fundraising feature can be used in delivering requests more clearly and in detail. Hyperlinks or custom URLs make it easy for fundraisers to spread information. Kitabisa website is open platform that provides media only. The update feature on kitabisa is used to report any activities that the fundraiser has done, so it can be trusted. It can also be used to thank the donors. Keywords : Website kitabisa.com, fundraising, website usage

Item Type: Thesis (Skripsi)
Additional Information: Dr. Iswandi Syahputra, S.Ag., M.Si.
Uncontrolled Keywords: Website kitabisa.com, fundraising, website usage
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 29 Dec 2017 16:21
Last Modified: 29 Dec 2017 16:21
URI: http://digilib.uin-suka.ac.id/id/eprint/28783

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