LANGUAGE FUNCTIONS IN SAMSUNG S8 AND S8+ SMART PHONE ADVERTISEMENTS

SOPIARDI ANDORA, NIM. 10150019 (2017) LANGUAGE FUNCTIONS IN SAMSUNG S8 AND S8+ SMART PHONE ADVERTISEMENTS. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

This research aims to analyze the use of Roman Jakobson’s language functions in Samsung S8 and S8+ advertisement. This research describes the language functions used in the utterances of Samsung S8 and S8+ smart phone advertisements. This research is qualitative descriptive. The data source is Samsung S8 and S8+ advertisement which taken from Samsung’s official YouTube channel and Samsung Smartlife channel. The data are the utterances which taken from two advertisements of Samsung S8 and S8+. The collecting data technique is documentation. The data are analyzed by using Roman Jakobson’s theory of language functions. This research finds that to deliver particular messages, the utterances employ various combinations of language functions. From 41 utterances, the researcher categorized the language functions into eight types. They are five utterances using referential, emotive, phatic, and poetic functions; one utterance using referential and emotive functions; 15 utterances using referential, emotive, and phatic functions; three utterances using referential, emotive, conative, phatic, and poetic functions; three utterances using referential, emotive, conative, and phatic functions; five utterances using referential and phatic functions; four utterances using referential, conative, and phatic functions; and five utterances using referential and conative functions. The researcher also finds that all of the utterance is using the referential function. Otherwise, the researcher does not find the use of metalingual function since this

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