STRATEGI KOMUNIKASI PEMBANGUNAN DALAM PEMBERDAYAAN UMKM (Studi Deskriptif Kualitatif pada PD BPR Bank Bapas 69 Magelang)

Nailin Nafiah, NIM. 12730094 (2018) STRATEGI KOMUNIKASI PEMBANGUNAN DALAM PEMBERDAYAAN UMKM (Studi Deskriptif Kualitatif pada PD BPR Bank Bapas 69 Magelang). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Small and Medium Enterprises (SMEs) is one of a productive business unit which play important role in construct economic development for society, especially in empployment absorption. But the facts have shown that some things are obstacle to SMEs development, such as low financial capital, minimum human resources, and limited marketing access. Some people in Magelang have developed productive business, such as culinary, handcraft, agriculture, and farm sector. But, the fact that Magelang Central Bureau of Statistic shows that the rate of unemployment in Magelang Regency is rising. And the income of society and price increases were not balanced, so it could be a negative impact on poverty. To overcome these problems, Bank Bapas 69 Magelang meditated Small and Medium Enterprises empowerment program for society who lives in Magelang. This research aims to explained communication development strategy in SMEs empowerment. This research used a qualitative descriptive method and triangulation to ensured the validity of the research. Datas are collected by interview, observation, and documentation about SMEs empowerment of Bank Bapas 69 Magelang. The result of this research to explained that communication development that used by Bank Bapas 69 Magelang in SMEs empowerment had appropiate with communication startegy according to AED. SMEs empowerment was held by many activities, such as coached, visited, competited, and exhibited. That programs were shared through media, like magazine, newspaper, and television. Empowerment program was effective and the community reacted positively to the program.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Drs. Bono Setyo, M.Si
Uncontrolled Keywords: Communication Development strategy, SMEs Empowerment, Bank Bapas 69 Magelang
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 28 Sep 2018 02:33
Last Modified: 28 Sep 2018 02:33
URI: http://digilib.uin-suka.ac.id/id/eprint/30302

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