PENGARUH ADVERSE SELECTION DAN NEGATIVE FRAMING TERHADAP ESKALASI KOMITMEN PADA KEPUTUSAN INVESTASI

RAHMAT AKBAR, NIM. 13820149 (2018) PENGARUH ADVERSE SELECTION DAN NEGATIVE FRAMING TERHADAP ESKALASI KOMITMEN PADA KEPUTUSAN INVESTASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research was conducted to adverse selection and negative framing effect on the escalation of commitment tendencyin investment decition. This study design using 2 x 2 factorial experiment with instruments such cases. Participants in tis study as many as 60 participant. The analysis technique used is a two-way ANOVA. The results showed that the adverse selection effect on the escalation of commitment tendencywith P-Value 0,002. this study also proves on the escalation of commitment tendency is influenced by the negative framing with P-value 0,030 and last the effect of adverse selection and negative framing at the same time influence escalation tendency with PValue 0.000.

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