FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BNI SYARIAH DALAM MENGGUNAKAN MOBILE BANKING

INTAN ADHARA DAMAYANTI, NIM. 14820023 (2018) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH BNI SYARIAH DALAM MENGGUNAKAN MOBILE BANKING. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Mobile banking is Mobile Banking (also known as M-Banking, SMSbanking, etc.) is a terminal used as performing balance checks, financial transactions, payments and so on. By using mobile devices such as mobile phones. Mobile banking today is mostly shown via SMS or Mobile Internet but can also use mobile device download program. This study is an analysis of factors that influence the interest of customers in using mobile banking to support their daily activities, using UTAUT theory. Besides the researcher add one independent variable outside UTAUT construct that is perception of credibiliitas. This research is a quantitative research method using field research design. This study is based on primary data in the form of questionnaires collected from respondents who are customers of Bank BNI Syariah Yogyakarta. Research n using multiple linear regression testing, t test, F test to test hypothesis on SPSS version 19. This study finds a significant influence between business expectancy and social influence on customer mnat in using mobile banking. While the performance expectancy, the conditions that facilitate, and the perception of credibility do not affect the interest of the customers in using moble banking.

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