STRATEGI KOMUNIKASI DAKWAH GERAKAN ISLAM EKSTRA KAMPUS DI UIN SUNAN KALIJAGA (Studi Deskriptif Pada Komunitas Lingkar Studi Pemikiran Islam (LSPI))

SIRAJUL FUAD ZIS, NIM. 14730012 (2018) STRATEGI KOMUNIKASI DAKWAH GERAKAN ISLAM EKSTRA KAMPUS DI UIN SUNAN KALIJAGA (Studi Deskriptif Pada Komunitas Lingkar Studi Pemikiran Islam (LSPI)). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Strategies become very important to use to convey messages to the public in dakwah organizations. Lingkar Studi Pemikiran Islam (LSPI) is a new community present as Extra Campus Islamic Organizations on UIN Sunan Kalijaga. LSPI dakwah in UIN Sunan Kalijaga in secret. Through the strategy by LSPI keep the spirit of voicing the ideology to the public. This research is qualitative descriptive research by using four data collection techniques including interview, observation, documentation and literature study. The theory used in the research is the theory of Kustadi Suhandang’s Dakwah Communication Strategy. Based on the results the communication strategy of LSPI community dakwah on UIN Sunan Kalijaga has three important points. The first point is the preparation of LSPI communicators which is using the guidelines of the book and the use of powerpoint in conveying dakwah. The second point is the implementation of communication strategy dakwah there are four strategies which is used, such as of interpersonal communication, building human thinking, making events and media usage. The third point is internal of communication effect that has result the effect which show their a growing bound between its member. The result of the research show that LSPI use four strategies. The first, strategy uses interpersonal communication that is friendly, open and accepting to all. The second strategies is, building ideology. The third is, Execution of Event which is designed for public. The fourth, LSPI uses of media is still lacky. Although its lack of media use, their member use social media for event publications and dakwah purposes. Keywords: Strategy of Communications, Communication Strategy Dakwah Islamic Organizations Extra Campus, LSPI

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