STRATEGI MEDIA RELATIONS HUMAS SEKRETARIAT DPRD KAB. BANTUL DALAM MEMBANGUN CITRA POSITIF (Studi Deskriptif melalui Program Acara Wedang Ronde di ADiTV)

Amallya Luckyta Sari Arifah, NIM. 14730037 (2018) STRATEGI MEDIA RELATIONS HUMAS SEKRETARIAT DPRD KAB. BANTUL DALAM MEMBANGUN CITRA POSITIF (Studi Deskriptif melalui Program Acara Wedang Ronde di ADiTV). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Indonesia’s Act number 14 year 2008 about Public Information Disclosure assists to fulfill the public information needs. This act encourages the public relations practitioners in applying media relations strategies that made the publication of the institution can be implemented. This research was conducted in sub section of Public Relations at secretariat of Regional People’s Representative Counsil (DPRD) of Bantul Regency, which focus of research is on media relations strategy through Wedang Ronde program on ADiTV, especially in building positive image. This type of research is a qualitative research that using a descriptive method. The data collection technique in this research used in-depth interview, observation, and documentation. The technique of data validity in this research is taken from triangulation of source. And the data analysis techniques that used in this research are data reduction, display data, and then it was finished by making a conclusion. The result of this research has concluded that media relations strategy through Wedang Ronde program has implemented good personal relationship with the media (ADiTV), provide a good media serving and supplying accurate information, and also it has given a supporting facilities and media verification. Through media relations strategy, the public relations of Regional People’s Representative Counsil (DPRD) of Bantul Regency hopes it can build positive image of the institution. Keywords: DPRD of Bantul Regency, Image, Media Relations Strategies, Public Relation.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Niken Puspitasari, M.A.
Uncontrolled Keywords: DPRD of Bantul Regency, Image, Media Relations Strategies, Public Relation.
Subjects: Komunikasi Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 20 Dec 2018 09:01
Last Modified: 20 Dec 2018 09:01
URI: http://digilib.uin-suka.ac.id/id/eprint/31941

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