HUBUNGAN KUALITAS WEBSITE DENGAN KEPERCAYAAN KONSUMEN PADA WEBSITE E-COMMERCE X

Mohammad Fathur Rozaq, NIM. 11710032 (2018) HUBUNGAN KUALITAS WEBSITE DENGAN KEPERCAYAAN KONSUMEN PADA WEBSITE E-COMMERCE X. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Nielsen Research in 2014 claims that only 20% of consumers in Indonesia are buying online. The reason why many consumers are afraid tobuy online. the quality of the website becomes one of the factors thatinfluence consumer confidence in making online purchases. The purpose ofthis study is to determine the correlation between consumer trust withwebsite quality at x website. The subject of this research are 40 collegesstudent in Psychology Department of Faculty Social Sciences andHumanities UIN Sunan Kalijaga Yogyakarta (N=40). This study usedquantitative research methods. The data of this study was collected by usingcomsumer trust scale and website quality scale. This study was analyzed by using product moment analysis technique. This study found that there is avery significant possitive correlation (r=0,948, p<0,01) between websitequality with consumer trust at X ebsite. In other words, the higher websitequality, the higher their consumer trust. Conversely, the lower websitequality, the lower their consumer trust.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Mayreyna Nurwardani, S.Psi., M.Psi
Uncontrolled Keywords: college student, consumer trust, website quality
Subjects: Psikologi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Psikologi (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 21 Jan 2019 04:40
Last Modified: 21 Jan 2019 04:40
URI: http://digilib.uin-suka.ac.id/id/eprint/32576

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