PENGARUH KUALITAS LAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN UNTUK MENJADI NASABAH PERBANKAN SYARIAH DI YOGYAKARTA

OKTA GUSTIANSYAH, NIM. 14820170 (2018) PENGARUH KUALITAS LAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN UNTUK MENJADI NASABAH PERBANKAN SYARIAH DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine: 1) the influence of service quality on the decision to become a sharia banking customer in Yogyakarta, 2) the influence of word of mouth on the decision to become a sharia banking customer in Yogyakarta. This study uses a quantitative approach. The object in this study is service quality (X1), word of mouth (X2), and interest in being a customer (Y). The subject of this research is customers who have Islamic banking accounts in Yogyakarta. The sample of this study amounted to 100 customers who were taken using simple purposive sampling method. Data collection techniques using questionnaire questionnaire. The analysis technique used in this study is regression, which is looking for the effect of X variables on Y variables. The regression results show that service quality and word of mouth variables have a positive and significant effect on the decision to become sharia banking customers in Yogyakarta. The influence of service quality and word of mouth on the decision to become sharia banking customers is 52.1%, while 47.9% is influenced by variables other than service quality and word of mouth.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: FARID HIDAYAT, S.H., M.SI
Uncontrolled Keywords: Quality of Service, Word of Mouth, Customer Decision
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 25 Jan 2019 08:58
Last Modified: 25 Jan 2019 08:58
URI: http://digilib.uin-suka.ac.id/id/eprint/32740

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