PENGARUH MARKETING MIX TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BNI SYARIAH KANTOR CABANG YOGYAKARTA

MUDDIN .P, NIM. 14820157 (2018) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG DI BNI SYARIAH KANTOR CABANG YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to find out the marketing mix consisting of product, price, promotion, place, person, process, and physical evidence for customer decision to save at BNI Syariah KC Yogyakarta. This research uses descriptive quantitative approach. The population in this study is all customers BNI Syariah KC Yogyakarta with sampling using simple random sampling method. The technique of writing the data using a questionnaire with a sample of 80 respondents. Instrument validity test using Pearson Correlation formula. Instrument reliability using Alpha Cronbach formula. Test prerequisite analysis of normality, multicollinearity, and heteroscedasticity. Data analysis using multiple linier regression analysis technique. The results of this study simultaneously show that Marketing Mix significantly influence the decision of customers to save at BNI Syariah KC Yogyakarta. The results partially indicate that marketing mix variables that have significant effect are product, price, process and physical evidence to customer's decision to save at BNI Syariah KC Yogyakarta. The variables of marketing mix that have no significant effect is the promotion, place and people against the decision of customers to save at BNI Syariah KC Yogyakarta.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: JOKO SETYONO, SE., M.Si.
Uncontrolled Keywords: Marketing Mix, Customer Decision, Product, Price, Promotion, Place, Poeple, Process, Physical Evidence
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 25 Jan 2019 14:04
Last Modified: 25 Jan 2019 14:04
URI: http://digilib.uin-suka.ac.id/id/eprint/32750

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