MAKNA MOTIVASI DALAM IKLAN AIR MINERAL AQUA VERSI “1 UNTUK 10 DI YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE)

RINO ANDANA PUTRO, NIM. 11730012 (2018) MAKNA MOTIVASI DALAM IKLAN AIR MINERAL AQUA VERSI “1 UNTUK 10 DI YOUTUBE (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

YouTube is a video-based social networking the most widely accessible to internet users around the world. As media sharing Youtube videos are often used by some brand to do promotion, either in the form of new product campaign or CSR programs from a brand. AQUA via Youtube did a program of 1 to 10, with 1 liter we buy AQUA equals gives 10 liters of clean water to those in need in East Nusa Tenggara. In this research, the formulation of problems formulated researchers is how the meaning of motivation in advertising mineral water AQUA version of "1 to 10" on Youtube that is analyzed using Semiotics of Ferdinand de Saussure. This research aims to know the meaning of motivation in mineral water ad version "1 to 10". This research focuses on the meaning of motivation yan created from ad AQUA version of "1 to 10". The research of using verbal and visual signs in each scene in a video. In the ad AQUA "1 to 10" there are many signs of visual verbal signs mean dapan, or in theories of Ferdinand de Saussure semiotics called Marker and Alert. In the advertisement "1 to 10" a lot of the scene shows the changes that occurred after the existence of the program from AQUA to provide access to clean water to citizens in NTT, like children leaving school with each other, waved merrily with friends and etc. The conclusion from this study is that in ad AQUA "1 to 10" contain elements of persuasive to much interest from consumers to buy products AQUA in the hope that if buying 1 liter mineral water AQUA then it will help our brothers who being difficult to get clean aikr NTT.

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