PENERAPAN STRATEGI PROMOSI PERPUSTAKAAN MELALUI PROGRAM “READER OF THE MONTH” Di SMKN 1 YOGYAKARTA

Khoirunnisa, NIM. 14140017 (2018) PENERAPAN STRATEGI PROMOSI PERPUSTAKAAN MELALUI PROGRAM “READER OF THE MONTH” Di SMKN 1 YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aims of this research was (1) to know the strategy of library promotion through the Reader of The Month program at the Library of SMKN 1 Yogyakarta; (2) find out what are the factors that influence the success and failure of the Reader of the Month program at the Library of SMKN 1 Yogyakarta; (3) find out the assessment of library officers on library promotion strategies through the Reader of The Month program that has been run at the Library of SMKN 1 Yogyakarta. The research method used in this research was descriptive qualitative method. Data collecting methods was done using interviews, observation, and documentation. In this qualitative research the researcher uses the validity test of the data with four criteria used in the implementation of the examination technique, namely credibility, transferability, dependability, and confirmability. The results of the research showed that the application of the Reader of The Month program is to find one user who mostly borrows within one month. The winner of the program will be given a reward in the form of book and pin. In the implementation of this program there are factors that influence the success and failure, namely in terms of its success, the library socializes when the flag ceremony can be witnessed directly by all school members. While in terms of failure, namely the problem of time and funding used for purchasing rewards. Furthermore, the assessment of the officers on this program, which has been going well, there are only a few obstacles faced, but the library is always trying to overcome them.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Dr. Syifaun Nafisah, S.T., MT
Uncontrolled Keywords: Promotion Strategy, Library Program, SMKN 1 Yogyakarta
Subjects: Ilmu Perpustakaan
Divisions: Fakultas Adab dan Ilmu Budaya > Ilmu Perpustakaan (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 15 Mar 2019 02:27
Last Modified: 15 Mar 2019 02:27
URI: http://digilib.uin-suka.ac.id/id/eprint/33860

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