PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BNI SYARIAH CABANG KUSUMANEGARA YOGYAKARTA)

DAFID FERMAN AMBAS, NIM. 12820060 (2019) PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BNI SYARIAH CABANG KUSUMANEGARA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research was conducted to analyze the effect of service quality and company image on customer loyalty Case Study at Bank BNI Syariah Branch Kusumanegara Yogyakarta. The type of research is associative research (relationships) with quantitative analysis methods which aims to find out the relationship between two or more variables. This study uses probability sampling techniques using random samples with 95 respondents customers BNI Syariah branch Kusumanegara Yogyakarta. Adjust R-Square of the research indicate that service significantly influence customer loyalty with R-Square 0,049 (49%) of 100%, and the company's image also significantly influence customer loyalty because it have a value 0,049 (49%) of 100%, while the remaining 51% is influenced by other variables not explained in this research.

Item Type: Thesis (Skripsi)
Additional Information: JOKO SETYONO, S.E., M.Si
Uncontrolled Keywords: service quality, company image, customer loyalty
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 22 Mar 2019 13:43
Last Modified: 22 Mar 2019 13:43
URI: http://digilib.uin-suka.ac.id/id/eprint/34051

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