ANALISIS PENGARUH TRUST, COMMITMENT, COMMUNICATION, CONFLICT HANDLING, DAN SHARED VALUE TERHADAP LOYALITAS NASABAH TABUNGAN SUTERA MUDHARABAH BANK BPD DIY SYARIAH

WINDA HAYU LESTARI, NIM. 15820121 (2018) ANALISIS PENGARUH TRUST, COMMITMENT, COMMUNICATION, CONFLICT HANDLING, DAN SHARED VALUE TERHADAP LOYALITAS NASABAH TABUNGAN SUTERA MUDHARABAH BANK BPD DIY SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aims of this research is to knows the effect of Trust, Commitment, Communication, Conflict Handling, and Shared Value on Customer Loyalty of Sutera Mudharabah Savings BPD DIY Syariah. The population of this research is all customers who use Sutera Mudharabah Savings on BPD DIY Syariah. The sample used in this research is 100 respondents. Methods of data collection using questionnaire method with Likert scale model that measures Trust, Commitment, Communication, Conflict Handling and Shared Value on Customer Loyalty of Sutera Mudharabah Savings on BPD DIY Syariah. Data analysis using multiple linear regression. All data were analyzed using SPSS version 23. From the results of the study it can be concluded that the variables trust, commitment, communication, and conflict handling have a positive and significant effect to customer loyalty of Sutera Mudharabah Savings BPD DIY Syariah. The shared value variable does not affect the customer loyalty of Sutera Mudharabah BPD DIY Syariah.

Item Type: Thesis (Skripsi)
Additional Information: Dian Nuriyah Solissa, SHI., M.Si
Uncontrolled Keywords: Trust, Commitment, Communication, Conflict Handling, Shared Value, Customer Loyalty, Sutera Mudharabah, BPD DIY Syariah.
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 28 Mar 2019 16:00
Last Modified: 28 Mar 2019 16:00
URI: http://digilib.uin-suka.ac.id/id/eprint/34217

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