ANALISIS PENGARUH KUALITAS LAYANAN, NILAI NASABAH, CITRA PERUSAHAAN DAN ATRIBUT PRODUK ISLAM TERHADAP KEPUASAN NASABAH

JUNE JATI AYU, NIM. 15820134 (2018) ANALISIS PENGARUH KUALITAS LAYANAN, NILAI NASABAH, CITRA PERUSAHAAN DAN ATRIBUT PRODUK ISLAM TERHADAP KEPUASAN NASABAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Banking is one of the economic sectors that can provide a considerable contribution in building the economy of a country. The large number of banks in Indonesia, both conventional banks and Islamic banks, has caused intense competition in the banking world. Therefore, Banking compete to provide the best service to its customers in order to create customer satisfaction in using banking products and services. Likewise with Bank Syariah Bukopin KC Yogyakarta, after entering the Best Bank Ranking in 2017, Bank Syariah Bukopin is expected to meet customer needs so that customer satisfaction is achieved.In this study the author uses service quality, customer value, company image and attributes of Islamic products as the independent variables to be examined how the effect on the dependent variable is customer satisfaction. The analytical method used in this study is multiple regression analysis. The findings of this study indicate that service quality variables and customer value partially and simultaneously have a significantly positive effect on customer satisfaction with a significance level of less than 0.05. While the Corporate Image and Attributes of Islamic Products simultaneously have no significant positive effect on customer satisfaction with a significance level of more than 0.05.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Drs. AKHMAD YUSUF KHOIRUDDIN, S.E., M.Si
Uncontrolled Keywords: Service Quality, Customer Value, Company Image, Islamic Product Attributes, Customer Satisfaction
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User / Editor: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 29 Mar 2019 09:39
Last Modified: 29 Mar 2019 09:39
URI: http://digilib.uin-suka.ac.id/id/eprint/34220

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