PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, KEPERCAYAAN, DAN PENGETAHUAN PRODUK TERHADAP MINAT MENGGUNAKAN TELKOMSEL CASH (T-CASH)

ERLITA AYU NOFRIDASARI, NIM. 15820136 (2019) PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, KEPERCAYAAN, DAN PENGETAHUAN PRODUK TERHADAP MINAT MENGGUNAKAN TELKOMSEL CASH (T-CASH). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, KEPERCAYAAN, DAN PENGETAHUAN PRODUK TERHADAP MINAT MENGGUNAKAN TELKOMSEL CASH (T-CASH)) 15820136_BAB II_S.D._SEBELUM_BAB_TERAKHIR.pdf - Published Version Restricted to Registered users only Download (8MB)

Abstract

The purpose of this study was to analyze the effect of ease of perception variables, perceived benefits, trust, and product knowledge on the interest in using T-Cash. The population in this study were Yogyakarta students with a sample of 100 respondents. Data collected through questionnaires The analytical tool used in this study is SPSS 21 with descriptive analysis methods and multiple linear regression. The ease of perception variable consists of four indicators, the benefit perception variable consists of four indicators, the trust variable consists of four indicators, the product knowledge variable consists of six indicators, while the interest in using variables consists of seven indicators. The results showed that ease of perception variables and benefit perception variables did not affect the interest in using, while the trust variable and product knowledge variable had a positive effect on interest in using.

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