PENGARUH PROMOSI, PENGETAHUAN PRODUK, PERSEPSI, DAN RELIGIUSITAS TERHADAP MINAT MASYARAKAT MENGAJUKAN PEMBIAYAAN KPR DI BANK SYARIAH

ASRIZAM, NIM. 15820145 (2019) PENGARUH PROMOSI, PENGETAHUAN PRODUK, PERSEPSI, DAN RELIGIUSITAS TERHADAP MINAT MASYARAKAT MENGAJUKAN PEMBIAYAAN KPR DI BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aim from this observation is to know about the influence of promotion, product knowledge, perception, and religion of society interest using mortages financing in syariah banking. This observation uses reader response and interview to complete the data. Sample of this observation is about 50 respondents in Pabelan, Mungkid, Magelang. The completed data get and analysis using linear regression double with software SPSS 20. The result of this observation shows that promotion and perception influences to positive of social interest using mortages finanicing in syariah banking. In the other hand, product knowledge and religion not influences of social interest using mortages financing in syariah banking.

Item Type: Thesis (Skripsi)
Additional Information: JAUHAR FARADIS, S.H.I, M.A
Uncontrolled Keywords: promotion, product knowledge, perception, religion, interest
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 29 Mar 2019 15:02
Last Modified: 29 Mar 2019 15:02
URI: http://digilib.uin-suka.ac.id/id/eprint/34233

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