MEMPREDIKSI MINAT PENGGUNAAN AUTHOMATIC TELLER MACHINE (ATM) RIDE THRU DENGAN MENGGUNAKAN THEORY OF REASONED ACTION

RISA DANNA ADZANI, NIM. 15820148 (2019) MEMPREDIKSI MINAT PENGGUNAAN AUTHOMATIC TELLER MACHINE (ATM) RIDE THRU DENGAN MENGGUNAKAN THEORY OF REASONED ACTION. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the application of the theory of reasoned action to interest the use of the Authomatic Teller Machine (ATM) Ride Thru at BNI syariah banks and the conventional Yogyakarta branch. The data used are primary data, using a questionnaire. The questionnaire used in this study had previously gone through the pilot test or trial stage. Respondents of this study were BNI syariah and conventional Yogyakarta branch customers, totaling 100 respondents. The data analysis technique used is multiple linear regression. The hypothesis testing in this study used the T-statistic test to test the partial regression coefficients, as well as the F-statistical test to test the effect simultaneously or together with a significance level of 5%. The partial test results (T test) show that the attitude and subjective norm variables each influence the interest in using the Authomatic Teller Machine (ATM) Ride Thru at BNI syariah banks and conventional Yogyakarta branches. If seen simultaneously, the two independent variables together have an influence on the interest in using the Authomatic Teller Machine (ATM) Ride Thru.

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