IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT. BIO FARMA DI KAWASAN GEOPARK CILETUH (Studi Deskriptif Kualitatif di Desa Tamanjaya Kecamatan Ciemas Kabupaten Sukabumi)

Mike Aprianti, NIM. 15730016 (2018) IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT. BIO FARMA DI KAWASAN GEOPARK CILETUH (Studi Deskriptif Kualitatif di Desa Tamanjaya Kecamatan Ciemas Kabupaten Sukabumi). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Environmental damage is not an impossible thing to be happen, This statement reflects how important education and society knowledge on conservation. Educational conservation activities are an act which is needed to be done by the government or corporation. Corporate Social Responsibility (CSR) was created as one of the programs to answer the company‟s involvement in encouraging economic progress and development by considering environment. The implementation of CSR is applied as a goal to improve community welfare by developing a triple bottom line corridor that includes social, economic, and environment. This study used descriptive qualitative method, and in gathering the data the researcher used interview, observtion, and documentation with triangulation methods as a way to check the validity of the interpretation data. As the result of the study, it can be seen that PT Bio Farma as one of the State-Owned Enterprises (BUMN) that implement a corporate social responsibility program in CiletuhGeopark area, especially in Tamanjaya Village, Ciemas District, Sukabumi Regency, by cooperating with the PAPSI community as work partners. The CSR program focuses on three aspects, namely aspects of conservation, aspects of education, and aspects of developing local values through tourism activities. The CSR program which is implemented is CSR 3.0 category. The benefits of the program can be realized by the community as well as corporations. It can be seen from community‟s awareness on the importance of conservation, and the society who start to change their profession from gold manner to be an active tour guide. By the existence of structured publication which is done by the public relations of PT. Bio Farma, Geopark Ciletuh area has been known by the wider community as a world-class tourism place.

Item Type: Thesis (Skripsi)
Additional Information: Diah Ajeng Purwani, S.Sos, M. Si,
Uncontrolled Keywords: Corporate Sosial Responsibility (CSR), CSR Implementation, Geopark
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 26 Apr 2019 10:06
Last Modified: 26 Apr 2019 10:06
URI: http://digilib.uin-suka.ac.id/id/eprint/34831

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