TSABBIT NUR FADLI, NIM. 12730025 (2018) PENGELOLAAN WEBSITE DALAM MEMAKNAI BRAND FIRMA HUKUM AFTA & BROTHERS (Studi Deskriptif Kualitatif pada Website www.aftabrothers.com). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGELOLAAN WEBSITE DALAM MEMAKNAI BRAND FIRMA HUKUM AFTA & BROTHERS (Studi Deskriptif Kualitatif pada Website www.aftabrothers.com))
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Text (PENGELOLAAN WEBSITE DALAM MEMAKNAI BRAND FIRMA HUKUM AFTA & BROTHERS (Studi Deskriptif Kualitatif pada Website www.aftabrothers.com))
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Abstract
Forming brand meanings is very important in the business world, because in every field there must be several competitors, especially in the world of legal aid services limited by applicable regulations stating that every lawyer is prohibited from promoting his law firm face to face, putting up an excessive signboard and make a sentence that says "promotion". Seeing the rapid development of the media website, the Afta & Brothers law firm see this as a solution to shape the brand's meaning and to introduce their service to the wider community. The researcher tried to explain how the management of the new media website www.aftabrothers.com shaping the meaning of the brand name Afta & Brothers law firm. This study used descriptive qualitative method. Data is collected by observation, interviews, and documentation. To check data validity, the author use source triangulation. The results of this research indicate that the management of the website has provided solutions, opportunities and positive feedback to the Afta & Brothers law firm to shape the meaning of the law firm brand in a wide audience, although there are still some sectors that need to be improved.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Dra. Hj. Marfu’ah Sri Sanityastuti, M.Si |
| Uncontrolled Keywords: | Keywords: Website, Brand Meaning, Regulations, Afta & Brothers Law Firm |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | H. Zaenal Arifin, S.Sos.I., S.IPI. |
| Date Deposited: | 02 Jul 2019 10:37 |
| Last Modified: | 02 Jul 2019 10:37 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/35376 |
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