EFEKTIVITAS CSR KAMPOENG BNI DALAM PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) (Survei pada Masyarakat Kampoeng BNI di Desa Karangtengah,Imogiri,Yogyakarta)

Nikmah Lubis, NIM. 14730033 (2018) EFEKTIVITAS CSR KAMPOENG BNI DALAM PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) (Survei pada Masyarakat Kampoeng BNI di Desa Karangtengah,Imogiri,Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Corporate Social Responsibility (CSR) is the responsibility of the company for the development and empowerment of the community both in terms of the economy, social and environment to improve the welfare of the community.The form of the responsibility carried out by the company must provide great benefits. For example, the Kampoeng BNI CSR program,which formed by PT BNI, gives benefits in the development of Micro, Small, and Medium Enterprise (MSME) in Karangtengah Village, Imogiri Yogyakarta. Through fostering CSR for the development of MSMEs which has become one of the strategic choices of many developing countries in order to strengthen and enhance the competitiveness of MSMEs.It has been recognized that large companies will not grow well without the support of MSMEs. Therefore, MSMEs and large companies must always cooperate with each other to take advantage of opportunities for the growth and prosperity of the community. Various empowerment activities are carried out through Kampoeng BNI CSR to develop MSMEs, such as socialization, holding MSME exhibitions and giving thrift. People who are doing MSME also get entrepreneurship training, such as packaging training. They also take part in exhibitions to increase sales. Now, they can produce various types of products,such as kokon crafts, natural colouringbatik, silk crafts, keris crafts, wood crafts and another various type of food such as bakpia, banana chips, dumplings, tempe chips, peyek, jamu, etc. The intention of this research is to find out how effective Kampoeng BNI Corporate Social Responsibility program in developing MSMEs.The method of this research is done by quantitative surveys, such as secondary data collection by distributing questionnaires with total of 55 respondents. Then,it is analyzed by using simple tabulations so that the results reached 3.98 which included in the effective category. Thus, Kampoeng BNI Corporate Social Responsibility program is effective in developing MSMEs in Karangtengah Village, Imogiri, Yogyakarta.

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