Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star)

Virga, Rika Lusri (2015) Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star). At-Tabayyun, 1 (1). pp. 63-82. ISSN 2477-5614

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Rika Lusri Virga - Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE da.pdf - Published Version

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Abstract

Thi.t research rend to describe the pmduL'I plaumenl as one of srrmeKY ftom morJut~ing either 1hrouglt soop opcrtu or movies. Today, so many products of Kon~an culfiJr<{ ,·om« IQ lnJonc.rla. Whether rhe fasMon prmJu,·ls . uuromoril'c, elecrronic. mobil~ pltun~ unlil the Korean food. Through product placemenL, a// t~(rhe flroduct in Kdrama (Korea drama) or the l{fWp l>~ra..t from korea. In this re:Jearc.h "·' Mun Fmm AhlllhL•r Srar. releus~d r.n 1014 It has so many brands from Kortan pr'O<IJJ,·rs. One of Ihem h ,(()CitJI media applicarion.s C(JJ/etii.J.VI·:. n, hrand .th(IW1J in n·ery sane of KtlrtmUJ In Indonesia. tile hig uuditns aT< )0111!/( pwple (I J- 10). From this /on rtMorclter has inlerur lo .b:ou· huw 1M ultltl.ldc of Mosl~m )'Outh t<)-.(Ud th< JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa. This reseordl U.f;~ (JGanritari\Y ~thcxls 'M ith tkscriptil''t! -~un"t)~ !iample from :his r~S<Qrr.h i\. sudmL~ from senior MRh school .\fuf..a:mnwdl)·ah 1 Y<J!()ulurta and MAX Go<kan I Yc>gjularla. J'IH! rtsults from tht r.search f~d the aflitude tJ[ 1~ publi(" in ohtafnln8 tlw copillw> ,~,Jmpcmenl of Dflillldt: is positi~-e results. While qffu:ttw: nnd conoli\-V' comptmero~· to obtain rl!Su/ts quite nexaLin: (lltiludt. Ktywt>rtlf: Advertising. Produc1 1'/ut.'«mcnt, Altitude, Young people

Item Type: Article
Uncontrolled Keywords: Advertising. Produc, placement, Altitude, Young people
Subjects: Akhlak - Etika
Divisions: Artikel (Terbitan Luar UIN)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 07 Nov 2019 13:36
Last Modified: 07 Nov 2019 13:36
URI: http://digilib.uin-suka.ac.id/id/eprint/36593

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