PENGARUH GAYA HIDUP HALAL, HARGA, DAN TEKNOLOGI INFORMASI TERHADAP KEPUTUSAN GENERASI MILENIAL DI YOGYAKARTA MENGGUNAKAN JASA BNI SYARIAH

RIZKY EKO WIDODO, NIM: 15820012 (2019) PENGARUH GAYA HIDUP HALAL, HARGA, DAN TEKNOLOGI INFORMASI TERHADAP KEPUTUSAN GENERASI MILENIAL DI YOGYAKARTA MENGGUNAKAN JASA BNI SYARIAH. Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.

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Abstract

This research aims to know the influence of halal lifestyle, price, and information technology on the decision of millenial generation in Yogyakarta used BNI Syariah. The independent variables that used in this research were halal lifestyle, price, and information technology. The dependent variable in this research was decision of millenial generation in Yogyakarta used BNI Syariah. The reaserch location was at Yogyakarta city, the data collection method that used was trough questionnaire, data analysis technique that used was multiple linier regression. Result of hipothesis tes showed that the halal lifestyle and price have a significant effect on the decision of millenial generation in Yogyakarta used BNI Syariah, and information technology have no significant effect on decision of millenial generation in Yogyakarta used BNI Syariah.

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