PENGARUH RELIGIUSITAS, KELENGKAPAN PRODUK, DAN REPUTASI BANK TERHADAP KEPUTUSAN MENGGUNAKAN BANK SYARIAH (STUDI KASUS PADA ANGGOTA KSEI DI YOGYAKARTA)

REZA ANDRIANTO SAPUTRA, NIM. 15820137 (2019) PENGARUH RELIGIUSITAS, KELENGKAPAN PRODUK, DAN REPUTASI BANK TERHADAP KEPUTUSAN MENGGUNAKAN BANK SYARIAH (STUDI KASUS PADA ANGGOTA KSEI DI YOGYAKARTA). Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.

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	Text (PENGARUH RELIGIUSITAS, KELENGKAPAN PRODUK, DAN REPUTASI BANK TERHADAP KEPUTUSAN MENGGUNAKAN BANK SYARIAH (STUDI KASUS PADA ANGGOTA KSEI DI YOGYAKARTA)) 15820137_BAB_II_BAB_III_BAB_IV.pdf - Published Version Restricted to Registered users only Download (7MB)

Abstract

This research aims to determine whether religiosity, product completeness, and bank reputation have an effect on decision to use Islamic banks (case study on KSEI members in Yogyakarta). The sample in this research amounted to 96 people and the sample is a member of KSEI in Yogyakarta. The data in this research were processed using smart PLS 3.0 software. The analysis shows that religiosity has a positive and significant effect on decision to use Islamic bank, , product completeness has a positive and significant effect on decision to use Islamic bank, and bank reputation has a positive and significant effect on decision to use Islamic bank.

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