PENGARUH RELIGIUSITAS, PROMOSI, DAN REPUTASI TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN PRODUK PEMBIAYAAN KPR PADA BANK SYARIAH (STUDI KASUS DI KOTA YOGYAKARTA)

Titik Nurjanah Wijayanti, NIM.15820135 (2019) PENGARUH RELIGIUSITAS, PROMOSI, DAN REPUTASI TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN PRODUK PEMBIAYAAN KPR PADA BANK SYARIAH (STUDI KASUS DI KOTA YOGYAKARTA). Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.

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Abstract

The purpose of this study was to determine the effect of religiosity, promotion, and reputation on millennial geographic interest in the city of Yogyakarta on mortgage financing products at Islamic banks. The population in this study is the entire millennial generation in the city of Yogyakarta in general. The sample in this study was 100 respondents. The research method used is quantitative research methods. The variables of this study use two variables, namely the independent variable and the dependent variable. For independent variables (X) include (X1) religiosity, (X2) promotion, (X3) reputation. For the dependent variable (y) in this study is the interest of millennial generation in using the product Mortgages (KPR) in Islamic banks. This study uses primary data obtained from questionnaires and then analyzed with the help of the SPSS 21 application program. The results of the study show that the variables of religiosity and promotion have a positive and significant influence on the interests of millennial generation using Home Ownership Credit (KPR) products in Islamic banks. While the reputation variable does not affect the interest in the use of Home Ownership Credit (KPR) products in Islamic banks.

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