PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI TEKNOLOGI INFORMASI, FITUR LAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN MOBILE BANKING BRI SYARIAH (STUDI PADA MAHASISWA UNISA)

LUTVI ADI PRASTYO, NIM.15820114 (2019) PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI TEKNOLOGI INFORMASI, FITUR LAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN MOBILE BANKING BRI SYARIAH (STUDI PADA MAHASISWA UNISA). Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.

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Abstract

The purpose of this study was to determine the effect of ease of use perception, Information technology, perception service features, and Trust on the interest of the mobile banking of BRI Syariah for UNISA students. The population in this study were all the student of UNISA. The samples in this study were 115 respondents. The research method used is quantitative research methods. This research variable used two variables, namely exogenous variables and endogenous variables. For exogenous variables (x) include (x1) ease of use perception, (x2) Information technology, (x3) perception service features, and (x4) trust. For the endogenous variable (y) in this study, there was interest in mobile banking of BRI Syariah for UNISA students. This study use D primary data obtained from questionnaires and then analyzed by Structural Equation Modeling (SEM) in the Covarian Based SEM approach. The results of the study showed that the information technologhy and trust have a positive and significant effect on the interest in using mobile banking of BRI Syariah. While the ease of use percepyion and , perception service features variables do not affect the interest in the use of mobile banking of BRI Syariah..

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