PEMANFAATAN VLOG DALAM MENJALANKAN FUNGSI PERIKLANAN (STUDI DESKRIPTIF KUALITATIF PADA KANAL YOUTUBE DYODORAN)

ADITYA DEWA PRADANA SETYADJI, NIM. 11730034 (2019) PEMANFAATAN VLOG DALAM MENJALANKAN FUNGSI PERIKLANAN (STUDI DESKRIPTIF KUALITATIF PADA KANAL YOUTUBE DYODORAN). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media and the internet bring the world changes incredibely fast. Innovation never stop to be a challenge for everyone in the world to show off. So many things people can do with social media, like business, learn, meet some old friends and make more new friends. One of the biggest social media is Youtube.com, which has developed as the largest video community in the world. Youtube with his parent company, google was created many video creators in many various types. One type of video that was born from this phenomenon is Vlog, or blogging activity with video format. In the vlog itself is divided into several types, creators of vlogs that make content about food are usually called foodvlogger. Dyodoran is one of the foodvloggers in Yogyakarta. Dyodoran is quite famous in the culinary scene, he growing audience in instagram and doing vlog in Youtube. Recommendations for food and snacks that are packaged casually make the audience always follow it. With the presence of the audience, the parties undergoing business in the culinary scene cooperate with Dyodoran to advertise their business. This reserch using qualitative descriptive to know how Vlog running the function of advertising (based on Shimp, 2000)

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