Gethok Tular, Traditional Knowledge Preservation Method: Opportunities and Challenges

Prabowo, Thoriq Tri and Manabat, April Ramos (2019) Gethok Tular, Traditional Knowledge Preservation Method: Opportunities and Challenges. In: PROCEEDINGS Adab-International Conference on Information and Cultural Sciences “Cultural Literacy and Islam in the Post-Truth Society”. prosiding (-). UIN SUNAN KALIJAGA, Yogyakarta, pp. 45-54. ISBN 2715-0550

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Abstract

With the ever-increasing amount of information readily available nowadays, it is indeed empirical for mankind to preserve knowledge for future generation. The emergence of technology both posits opportunities and challenges on how knowledge is being preserve. Known as Gethok Tular or word-of-mouth (WOM), it is a conventional marketing method of communication using traditional or offline marketing technique of getting people to talk about products and services positively (Alire, 2007). Looping “trusted advisers” as credible marketing ambassadors, Gethok Tular allows the validity of information to be tested several times through dissemination of information gained through someone else’s experiences. A literature study in nature, this undertaking aims to describe the challenges and opportunities of Gethok Tular or word-of-mouth (WOM) as a traditional method of knowledge preservation. Data were derived from analysis of different literatures available and deriving general principles from specific observations. Similar with “lots of copies keep stuff safe” (LOCKSS) preservation method or principle, this study intends to explore the possibilities of Gethok Tular as a knowledge preservation method especially in the digital era. While it is true that privatization or censoring information cannot be ignored, rigorous examination of information received thru Gethok Tular should also be considered to avoid distortion and further destruction of valuable knowledge and information. Keywords: Gethok Tular; word-of-mouth; traditional communication; knowledge preservation

Item Type: Book Section
Uncontrolled Keywords: Gethok Tular; word-of-mouth; traditional communication; knowledge preservation
Subjects: Islam dan Tradisi
Komunikasi Budaya
Komunikasi Sosial
Divisions: UINSIANA > 6. Proceeding
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 03 Jun 2020 12:56
Last Modified: 03 Jun 2020 12:56
URI: http://digilib.uin-suka.ac.id/id/eprint/37732

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