PROSES REBRANDING KOPERASI UNTUK MENINGKATKAN AWARENESS GENERASI MILENIAL ( Studi Deskriptif Kualitatif pada Bidang Humas Kementerian Koperasi dan UKM RI )

AULIA PUSPANJALI, 15730043 (2019) PROSES REBRANDING KOPERASI UNTUK MENINGKATKAN AWARENESS GENERASI MILENIAL ( Studi Deskriptif Kualitatif pada Bidang Humas Kementerian Koperasi dan UKM RI ). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Nowdays, rebranding has become one of the programs carried out by developing companies, both startups and government agencies. Each has a different method or many other different ways but basically has the same goal purpose which is to change or improve the company's image. The rebranding process is something that must be considered in detail in the rebranding program. Government agencies in this phase should understand good steps so that the target market has a significant impact on the success of this program. This study uses descriptive qualitative methods and uses the concept of the rebranding process as a theoretical foundation. The results of this study are the Public Relations and Legal Advocacy of the State Minister for Cooperative Small and Medium Enterprises have not fully worked systematically in the cooperative rebranding process. This is because the Public Relations does not have a special team to carry out a cooperative rebranding process to increase the awareness of this millennial generation but overall the rebranding process carried out has given the millennial generation the attraction to find out what a cooperative is through several activities or innovations that have been carried out by the Public Relations and Legal Advocacy of the State Minister for Cooperative Small and Medium Enterprises Keywords: Rebranding, Rebranding Process, Millennials Generation

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Dr. Iswandi Syahputra S.Ag., M.S.i,
Uncontrolled Keywords: Rebranding, Rebranding Process, Millennials Generation
Subjects: Ekonomi Keuangan
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id)
Date Deposited: 24 Jul 2020 13:08
Last Modified: 24 Jul 2020 13:09
URI: http://digilib.uin-suka.ac.id/id/eprint/38218

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