PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN PELANGGAN (Survei Pada Pelanggan Waroeng Spesial Sambal “SS” Samirono Yogyakarta)

Ida Maulidia Munawwarah, 15730124 (2019) PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN PELANGGAN (Survei Pada Pelanggan Waroeng Spesial Sambal “SS” Samirono Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

Preview	Text (PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN PELANGGAN (Survei Pada Pelanggan Waroeng Spesial Sambal “SS” Samirono Yogyakarta)) 15730124_BAB-I_BAB IV_DAFTAR PUSTAKA.pdf - Published Version Download (8MB) | Preview
	Text (PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN PELANGGAN (Survei Pada Pelanggan Waroeng Spesial Sambal “SS” Samirono Yogyakarta)) 15730124_BAB-II_Sampai_Sebelum-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB)

Abstract

This research is about the effect of interpersonal communication on customer satisfaction. Interpersonal communication is one of the factors that can affect customer satisfaction in Waroeng Spesial Sambal. The better an employee interpersonal communication, then the satisfaction felt and get by the customers will be higher. This type of research is a quantitative research with a survey method. The purpose of this research is to determine the size of the independent variable influence, that is interpersonal communication on dependent variable namely customer satisfaction in Waroeng Spesial Sambal "SS" Samirono Yogyakarta. Data was collected by distributing questionnaires to 100 respondents using probability sampling techniques. The data analysis method used is a simple linear regression analysis. Data were analyzed with the help of SPSS 24 computer software. The results obtained that t arithmetic is greater than t table, which is 8.558 > 1.660 so that the hypothesis (Ho) is rejected and the hypothesis (Ha) is accepted, meaning that there is a significant amount of influence of the interpersonal communication on customer satisfaction. The results of the coefficient of determination (R square) is 42.8% means the size of the influence of the interpersonal communication variables on customer satisfaction variables as big as 42.8% while the rest is influenced by other factors that not examined in this research. Keywords: Communication, Interpersonal communication, Customer, Customer satisfaction, Waroeng Spesial Sambal, Linear regression analysis

Share this knowledge with your friends :

Actions (login required)

View Item