PENGARUH PERSONAL BRANDING TERHADAP KOMPETENSI SUMBER DAYA MANUSIA PERBANKAN SYARIAH YANG DIMODERASI

Rudi Ardiansah, NIM.16820056 (2020) PENGARUH PERSONAL BRANDING TERHADAP KOMPETENSI SUMBER DAYA MANUSIA PERBANKAN SYARIAH YANG DIMODERASI. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

This study aims to determine the effect of personal branding which is represented by specialization, distinctiveness, and visibility to human resource competence with digital literacy as a moderating variabel in era of industrial revolution 4.0 (case study at Bangun Drajat Warga’s sharia rural bank ). The population in this study are all employee of BPRS Bangun Drajat Warga. Sample selection are using non probably sample technic with total sampling and sample that used as many as 37. This research type is quantitative research. The analysis tools used are multiple linear regression and moderated regression analysis. The results show that specialization have an effect on human resource competence while distinctiveness and visibility had no effect. The results of moderated analysis that using digital literacy variabel as moderating, results show that digital literacy not abel to moderate the relationship specialization, distinctiveness and visibility to the Islamic banking’s human resource competence at Bangun Drajat Warga’s sharia rural bank.

Item Type: Thesis (Skripsi)
Additional Information: JOKO SETYONO, SE., M.Si.
Uncontrolled Keywords: specialization, distinctiveness, visibility, digital literacy, human resource competence
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 10 Jul 2020 09:45
Last Modified: 10 Jul 2020 09:45
URI: http://digilib.uin-suka.ac.id/id/eprint/39663

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