A STUDY OF FIGURATIVE LANGUAGE USED IN ORIFLAME CATALOGUE OF JANUARY 2019

SEPTI SARI ANDAYANI, NIM. 12150008 (2020) A STUDY OF FIGURATIVE LANGUAGE USED IN ORIFLAME CATALOGUE OF JANUARY 2019. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

The researcher analyzes figurative language in Oriflame catalogue of January 2019. The objectives of the problems are to find out the types of figurative language and the functions of figurative language in Oriflame catalogue of January 2019. The main data is taken from Oriflame catalogue of January 2019 and the supporting data is taken from Perrine’s theory to analyze figurative language in Oriflame catalogue, other literary books, journals, thesis and internet sources to support the data. The research study uses descriptive qualitative method to analyze the catalogue. It emphasizes the description and explanation of the data. The researcher also conducts library research in this research. The research study finds the types of figurative language in Oriflame catalogue of January 2019, there are seven figurative languages such as metaphor, personification, hyperbole, apostrophe, simile, synecdoche and symbol. In a conclusion, the data find that metaphor get 2 data, personification get 5 data, hyperbole get 13 data, apostrophe get 10 data, symbol get 1 data, synecdoche get 3 data and simile get 1 data in Oriflame catalogue of January 2019. However, there are four types of figurative language which are not find in Oriflame catalogue January 2019 such as metonymy, litotes, allegory, irony and paradox. The research study also finds the fourth functions of figurative in the catalogue of January 2019 such as to give imaginative pleasure, to bring emotional intensity, to increase additional imagery and to say much in brief compass. There are four types of function based on Perrine such as to give imaginative pleasure, to bring emotional intensity, to increase additional imagery and to say much in a brief compas. It can be described that there are some types of figurative language which contain the first function of figurative language is to give imaginative pleasure such as metaphor, apostrophe, hyperbole, personification, synecdoche, and symbol. The second function of figurative language is to bring emotional intensity which is found in hyperbole. The third function of figurative language is to increase additional imagery and it can be found in metaphor, apostrophe, simile, hyperbole, personification and synecdoche. The last function of figurative language is to say much in a brief compass and it can be found in apostrophe.

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