TEKNIK KOMUNIKASI PERSUASIF PADA AKUN INSTAGRAM @FUADBAKH (STUDI KONTEN VIDIO LARANGAN MENGIKUTI KOREAN WAVE)

Mira Ayu Maulida, NIM 16210025 (2020) TEKNIK KOMUNIKASI PERSUASIF PADA AKUN INSTAGRAM @FUADBAKH (STUDI KONTEN VIDIO LARANGAN MENGIKUTI KOREAN WAVE). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Instagram as a social media that is most widely used and loved by people who open up opportunities for groups and individuals to express themselves. Especially for certain groups that have the purpose of delivering information, especially preaching as on the @fuadbakh instagram account. This study aims to determine the use of persuasive communication on Instagram account @fuadbakh on video content prohibited from following the Korean Wave. Researchers used a qualitative approach with semiotic analysis according to Roland Barthes, known as "two order of signification", including denotation (real meaning) and connotation (Implicit and hidden). In this study the author uses the theory of persuasive communication techniques quoted from the Book of Communication Dynamics by Onong Uchjana Effendy which is the main theory in dissecting problems. The techniques are association technique, integration technique, reward technique, setup technique, red-hearing technique. After analyzing with 22 excerpts, conclusions from this study can be drawn that show the existence of persuasive communication techniques. The mark appears on the snippets used as background as well as the text in the snippet. Next the researchers classified the results of the study into 5 persuasive communication theory techniques. As a result, the persuasive communication used includes all the techniques in the book Dynamics of Communication by Onong Uchjana Effendy. Use persuasive communication techniques on this Instagram to influence followers to make sense of the message.

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