PENGARUH VIDEO ULASAN YOUTUBE TERHADAP MINAT BELI KONSUMEN (Survey Pada Mahasiswa Program Studi Ilmu Komunikasi UIN Sunan Kalijaga Yogyakarta Yang Menjadi Viewers Channel Gadgetin)

Ahmad Avin Faza, NIM : 15730050 (2020) PENGARUH VIDEO ULASAN YOUTUBE TERHADAP MINAT BELI KONSUMEN (Survey Pada Mahasiswa Program Studi Ilmu Komunikasi UIN Sunan Kalijaga Yogyakarta Yang Menjadi Viewers Channel Gadgetin). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Youtube is a famous video website that can be used as a gathering place for video fans on the internet. On youtube you can find videos from all walks of life ranging from beginners, business people, actors, to political candidates, this media can be very close to us because of the amount of information we can get from the platform. It is because of this closeness that this one media can influence / change attitudes towards its users. This research is about the influence of youtube review videos on the Gadgetin channel on consumer buying interest. The subjects in this study are communication science students of UIN Sunan Kalijaga Yogyakarta, the theory used as a measurement tool is the theory of video review and also consumer buying interest. The method used is a survey using a questionnaire as a measurement tool in the form of google forms. then the presentation of data in the influence of youtube review videos and consumer buying interest is collected and then presented in tabular form, the data then produces tests of normality, linearity, Pearson product moments, simple linear regression analysis, coefficient of determination and correlation test the results of this study are: 1. there is a significant relationship between video reviews and consumer buying interest in students of communication science sunan kalijaga yogyakarta, with a coefficient of 0.331 (33,1% influenced by variable x, the rest is influenced by other factors) and a significant value of 0.00 <0.05 2. the effect of video reviews on buying interest in Communication science student UIN Sunan Kalijaga Yogyakarta has a strong correlation with a value of 0.575 and is located in the Guilford interval table included in the strong category that is between 0.5 - 0.75

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