Intan Mulia, 15730001 (2019) VISUAL BRANDING ISU POLITIK DALAM AKUN INSTAGRAM MOJOK.CO (Studi Deskriptif Kualitatif pada Unggahan terkait Joko Widodo Sebagai Calon Presiden 2019 ). Skripsi thesis, UIN SUNAN KALIJAGA.
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Text (VISUAL BRANDING ISU POLITIK DALAM AKUN INSTAGRAM MOJOK.CO (Studi Deskriptif Kualitatif pada Unggahan terkait Joko Widodo Sebagai Calon Presiden 2019 ))
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Text (VISUAL BRANDING ISU POLITIK DALAM AKUN INSTAGRAM MOJOK.CO (Studi Deskriptif Kualitatif pada Unggahan terkait Joko Widodo Sebagai Calon Presiden 2019 ))
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Abstract
In this era, online media has a considerable influence in the 2019 general election. The Press Council has appealed to editorial leaders, both print and electronic media to maintain neutrality, especially during the 2019 general election. However, Mojok.co Instagram accounts do more criticism issues related to presidential candidate Prabowo Subianto compared to issues relating to presidential candidate Joko Widodo. This certainly can influence the choice of millennial generation in the 2019 general election. This phenomenon is certainly inseparable from the function of Instagram as a photo and video sharing service, where photos can be a visual branding of Instagram's online media. This study uses a descriptive method with a qualitative approach through a visual branding theory approach with triangulation of data sources to test data validity. The results show that visual branding Political issues in the Mojok.co Instagram account in uploads related to Joko Widodo as a 2019 presidential candidate are produced by using a mild and humorous language style that is more parody through a visual approach to the style of design pop art with character that is highlighted. Visual branding is done so that it can attract the attention of the millennial generation about the reporting of political issues.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Rika Lusri Virga, S.IP, M.A, |
| Uncontrolled Keywords: | Visual branding, Modjok.co, Instagram, Political Issues |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | SH Harniyati |
| Date Deposited: | 19 Aug 2020 20:25 |
| Last Modified: | 19 Aug 2020 20:25 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/40470 |
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