OPINI PUBLIK DAN FUNGSI PUBLIC RELATIONS (Studi Deskriptif Pemberitaan Larangan Bercadar di Universitas Islam Negeri Sunan Kalijaga Yogyakarta)

Thufi’ul Lailatul Magfiroh, .15730037 (2019) OPINI PUBLIK DAN FUNGSI PUBLIC RELATIONS (Studi Deskriptif Pemberitaan Larangan Bercadar di Universitas Islam Negeri Sunan Kalijaga Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

The policy letter of the Head master of UIN Sunan Kalijaga to record and foster veiled students became a conversation in the community. But there were also those who reported that UIN Sunan Kalijaga forbade female students from wearing veils. So that it reaps a lot of opinion in the community. Opinions were voiced through the reporting of a number of media, including online news portals. Public relations as a public bridge with the organization conducting news coverage to find out how the public responds to an issue related to its organization. The news clipper is used as a reference to carry out the next action. Therefore the purpose of this study is to find out public opinion on the results of clippings on news related to the veil at UIN Sunan Kalijaga and how public relations handles the news. This research use desciptive qualitative approach. The method used to analyze content is qualitative content analysis based on the characteristics of public opinion, namely the content of opinion, direction of opinion, conflict or controversy, intensity of opinion, volume of opinion, persistence, and distinctiveness. Overall this study uses the method of observation, interviews, documentation, and case studies in data collection. Data analysis was carried out with three stages, namely data reduction, data presentation and then drawing conclusions. In its implementation, to obtain valid data the researcher used source triangulation and method triangulation. After a qualitative content analysis of 31 news stories on online news portals posted by public relations (February 22, 2018-9 March 2018), the results were 18 news articles containing student coaching and 13 news containing prohibited veiled students. The direction of reporting is more neutral in accordance with the contents of each news. To handle the news coverage, public relations UIN Sunan Kalijaga performs its functions, namely acting as a communicator, fostering good relations with internal and external public, and backing up management. Broadly speaking, when carrying out its functions, public relations UIN Sunan Kalijaga acts as a facilitator for the organization and the public.

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