PENGARUH KUALITAS PELAYANAN SEBAGAI AKTIVITAS CUSTOMER RELATIONS TERHADAP LOYALITAS NASABAH BANK BTN SYARIAH CABANG YOGYAKARTA

EULIS SARI SUCIATI - NIM. 05730041 , (2011) PENGARUH KUALITAS PELAYANAN SEBAGAI AKTIVITAS CUSTOMER RELATIONS TERHADAP LOYALITAS NASABAH BANK BTN SYARIAH CABANG YOGYAKARTA. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

Quality Insurence of service is one of important aspect that encourages consumers to be a loyal consumers whose re-buy product or service or using the solution offered by the company. There fore this research will revealing the impact of service quality for costumer loyalty in BTN Syariah branch office Yogyakarta's Customers. This research was using quantitatif correlation analyze methode, that is useful to study the relation between/among the variables. This research was done at the customers of Bank BTN Syariah Branch Office Yogyakarta, with total sample of 100 people. The sampling technique's using sample random sampling method, that selecting anyone whose being there during the research. The data was collected through questionnaires which have been tasted for validity and reliability, Whereas the quantitative analysis was using pearson Correlation. Based on the result of this research and the data, we concluded that quality service in this case in costumer relations, has important role for the customer loyalty in Bank BTN Syariah Branch Office Yogyakarta. From the result of this research note that Ho's declined and Ha's accepted, it means thet there is positive impact between service quality with the costumers loyalty in Bank BTN Syariah Branch Office Yogyakarta.

Item Type: Thesis (Skripsi)
Additional Information / Pembimbing: Pembimbing: Iswandi Syahputra, S.Ag, M.Si.,
Uncontrolled Keywords: service quality, customer relations, customer loyalty
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Miftakhul Yazid Fuadi, SIP.
Date Deposited: 26 Mar 2013 10:49
Last Modified: 15 Dec 2016 03:48
URI: http://digilib.uin-suka.ac.id/id/eprint/5291

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