REALITAS SOSIAL DALAM IKLAN (Analisis Semiotika Iklan Media Cetak Sampoerna A Mild Bukan Basa Basi Versi: Makin Banyak Pilihannya, Makin Bingung Milihnya)

HUSNUL FUADI NIM. 05730047, (2011) REALITAS SOSIAL DALAM IKLAN (Analisis Semiotika Iklan Media Cetak Sampoerna A Mild Bukan Basa Basi Versi: Makin Banyak Pilihannya, Makin Bingung Milihnya). Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

Sampoerna A Mild is a tobacco products with low tar and low nicotine. One interesting thing from Sampoerna A Mild is the appearance of their ads appearing most enchanting audiences. Impressions their ads more than a mere interlude. Advertisements Sampoerna A Mild is no longer rigid in hawking wares products. It may be caused by regulations that restrict cigarette ads, so ads Sampoerna A Mild able to appear more intelligent, rich in ideas, and broadcast through various approaches that are very creative. One of ads Sampoerna A Mild is quite interesting to study the ad Sampoerna A Mild Bukan Basa Basi version of quot;makin banyak pilihannya, makin bingung milihnya quot; which was released before the 2009 elections. Which, on the eve of the election came a socio-political phenomenon in society, which is the number of political parties who will participate in the Indonesian democratic party which is held every 5 years. Sampoerna A Mild making such phenomena as the idea to advertise their tobacco products. Through this paper, the author tries to uncover the hidden meanings and messages in the ad Sampoerna A Mild. By using the theory of signs (semiotics) and the theory of the expression of the relationship between media texts with reality (representation), the author tries to analyze the signs contained in advertisements Sampoerna A Mild no strings attached version of quot;makin banyak pilihannya, makin bingung milihnya quot;. Author of more focused research on print media advertising, and semiotic analysis method developed by Roland Barthes. From the analysis, the authors concluded that the ad Sampoerna A Mild Bukan Basa Basi version of quot;makin banyak pilihannya, makin bingung milihnya quot;, seeks to represent the social realities that occur in society facing the implementation of the 2009 election. Social reality that happens it is a confused society. Confusion that struck the community caused by the many choices of political parties in Election 2009.

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