DEKONSTRUKSI IKLAN DAN HIPEREALITAS

NOVAN MINGGO HARJANTA, NIM.: 05730030 (2011) DEKONSTRUKSI IKLAN DAN HIPEREALITAS. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK Advertising is the phenomenon of modern business. There aren't company that wants to go forward and win the business competition without relying on advertising. Similarly with the role of advertising in modern business so that one company bonafides lies in how much funding was allocated for advertising. In addition, advertising is a bedroom window of the company. Connecting the company's existence with society, especially consumer. Modern advertising tends to highlight the ways of communication through images, symbols, and icons, which works not through literal and logical rules, but more through allusion, free association, suggestion, and analogy. In postmodern era, consumers have been perceived as an individual. In the era of posmo, society can't take it for granted that the pace of progress and development knows no boundaries, or building will always bring benefit for all communities. Postmodern deconstruction of character, which is an attempt to rearrange the old thinking in order to be more pithy and relevant to the challenges of his time. And that was the hallmark of the postmodern is the strong view in the imaging of hipereality ads as stimulation of the differentiation to competitors who are appointed from a complete understanding of the intended audience. The object of this research are billboard ads Sampoerna A Mild Go Ahead version of quot;Cheese, Fence, Fire and Maze quot; which is a series of ad campaigns Go Ahead which in the opinion of researchers have relevance to the charges and hiperealitas laden deconstruction, then for know the meanings of these ads, this study will use semiotic analysis method to solve the codes contained in these ads to later find out charges and hipereality deconstructive in their respective advertisements. div

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