MEMBANGUN CITRA PARTAI POLITIK MASA DEPAN (STUDI DESKRIPTIF STRATEGI HUMAS PARTAI PERSATUAN PEMBANGUNAN SLEMAN DIY DALAM MEMBANGUN CITRA)

ABDULLAH, NIM. 07730052 (2015) MEMBANGUN CITRA PARTAI POLITIK MASA DEPAN (STUDI DESKRIPTIF STRATEGI HUMAS PARTAI PERSATUAN PEMBANGUNAN SLEMAN DIY DALAM MEMBANGUN CITRA). Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK To communicate the image of the Political Party United Development Party SlemanYogyakarta implement public relations or public relations activities. The activities of the Public Relations has a goal to build the image of political parties in the eyes of society,and improve management of the party. Based on the background of the authors limit the problem is, the implementation of public relations activities, the public response to the image of party unity is applied in the construction of a public relations. Analysis programs, and methods capable of analyzing the micro matters relating to strategy and tactics of imaging communication. The research method used by the authors in this study is qualitative research with a descriptive type of research that aims to create a systematic descriptive, factual and accurate about the facts or properties of certain objects. Based on analysis and interviews note that the United Development Party has a strategy to build the image of Sleman party's future through: supporting the main activities of management, foster a harmonious relationship between ppp with public,identifying everything that is related to the opinions, perceptions and responses, the desire to serve the public and create two-way communication. div

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