IMPLEMENTASI MANAJEMEN PR PADA PENGELOLAAN WEBSITE DALAM PEMBENTUKAN CITRA

FAIQ HATTA WARDHANA, NIM.: 07730020 (2011) IMPLEMENTASI MANAJEMEN PR PADA PENGELOLAAN WEBSITE DALAM PEMBENTUKAN CITRA. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK Nowadays, technology information and communication are growing up very quickly. That development makes Internet especially signified by Public Relations on its activities. One of its significance is the using of website. In the use of internet, Public Relations has several roles such as distributing information, communicating a policy, promoting products and services. Also, it can be used to build up, keep up and develop positive image of a company. This research went from the researcher's interest to know the significance and the management of technology, information and communication which is done by the public institution, namely on the institution of Local Government as building up of the image. This institution chosen because of the website management in term of the government image is not be researched, yet. The government institution on its activity cannot be apart from the public or society. The use of Internet by the Local Government in Temanggung becomes an institution representation in the online world. It means that the actualization of its information and communication need a creativity and a carefulness to exploit a chance and pay attention to threatening which appears not only from outside, but also caused by the bad management of medium. The approach uses the a qualitative method and the collecting of data is done by direct interview which point on the interview guide to the website manager, that is Sub Bagian Production and Media which is under the Public Relations of Temanggung Local Government. Therefore, this kind of research is descriptive qualitative. Because of it, so this research is to describe activity of the research subject which the result is analyzed and discussed later to answer the formulation of the problem. Based on the result of the research shows that the Public Relations of Temanggung Regency do not strive for the being of communicating website address owned by the Local Government. The website management of Temanggung Local Government is more focus on the daily news release and information management. This website management is not apart from the purpose of image. Since the existence of some indicators, the Public Relations of Temanggung Local Government has succeeded to build up the positive image in society or stakeholder. div

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