STRATEGI MARKETING PUBLIC RELATIONS RASULULLAH SAW DALAM BERDAGANG

FIKRIYAH ASMAWATI, NIM.: 07730077 (2011) STRATEGI MARKETING PUBLIC RELATIONS RASULULLAH SAW DALAM BERDAGANG. Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

ABSTRAK Trade as one of the most preferred job of Prophet Muhammad SAW., Now is experiencing a fairly disturbing moral degradation. The practice of deception, fraud, business monopolies, until indulgence perjury in order to achieve the purpose of trade is mostly done by rogue traders today. Either because they do not understand ethics or indeed to have forgotten what was taught by the religion. To return awareness about way and commerce ethics of a trader who wants to trade ahead of the competitors should have a competitive advantage not shared by its competitors. competitive advantage can be exemplified by the way trade of Prophet Muhammad SAW., through marketing public relations who made. With honesty, consistent and continuously create competitive advantage, a trader will have loyal customers who will bring benefit to his business career. With the competitors in the business world division of labor requires marketing is hard to attract customers. No less important is the role of public relations in enhancing and maintaining a good image for the company to gain trust from customers. Prophet Muhammad SAW., Practice the concept of public relations marketing strategy in running its business. The strategy became a breakthrough in the trade of the Prophet Muhammad SAW., for example namely by doing market segmentation, positioning and targeting, and applies hotchpotch marketing mix like: determines product policy, price policy, place policy, promotion policy, and promoting ethics and honesty in run businesses, it is done in order to increase loyalty and trust of society, particularly customers and potential customers. The study, titled Marketing Strategies Public Relations Of Prophet Muhammad SAW in Trading was designed to find out how the Prophet Muhammad SAW., Can successfully run the business and earned the nickname al-Amin. This research applies type of library research, where data is obtained by taking reference from books, magazines, journals, newspapers, articles and other reference material supporting. While technique is measuring data validity is apply triangulation technique of data. From this research expected to find a successful trade's secret of Prophet Muhammad SAW., Through public relations marketing strategy executed him. Then from the results of this study also can used as a reference on how to do a good business fit with the Syari'ah amp; religion that trade done voluntarily without coercion and fraud. So that is established good trade relations between sellers and buyers. div

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