KESADARAN LINGKUNGAN DENGAN NIAT MEMBELI PADA KONSUMEN TOKO SEPEDA DI KAWASAN JALAN KATAMSO

ANISAH ROHDIYAH , NIM. 08710019 (2012) KESADARAN LINGKUNGAN DENGAN NIAT MEMBELI PADA KONSUMEN TOKO SEPEDA DI KAWASAN JALAN KATAMSO. Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

In recent days, the issue of global warming is getting more and more discussed. The majority of consumer realized that their shopping decisions is directly affecting various environment problems. Consumers adapt to this situation by considering environmental issue when shopping and by their buying attitude. This research is established in the hope to reveal the relationship between environmental awareness and the purchasing intention of the consumer of the bicycle shops on Katamso street. The hypothesis of this research to determine is there a positive relationship between environmental awareness and purchasing intention of the bicycle products consumer. The subject of this research is the consumer of Trijaya and Orion Bycicle Shop on Katamso Street. The subjects used in this study was 71 people selected by accidental sampling technique. The measurement method used in this research is a quantitative method. The statistic analysis method used is Spearman-Brown product moment correlation technique using the computer program SPSS 15. We determine the value of R 0,138, R2 0,019 with p = 0,127, referred on the analysis using product moment technique. This result showed that there are no or very little correlation between environmental awareness and the purchasing intention of the customers of the Katamso street bicycle shop. Keywords : purchasing intention, environmental awareness, bycle consumer

Item Type: Thesis (Skripsi)
Subjects: Psikologi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Psikologi (S1)
Depositing User / Editor: Miftahul Ulum [IT Staff] ---- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 25 Apr 2013 17:49
Last Modified: 08 Dec 2015 08:29
URI: http://digilib.uin-suka.ac.id/id/eprint/7409

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