STRATEGI WORD OF MOUTH COMMUNICATION DALAM MENINGKATKAN MINAT MENONTON KESENIAN BANYUMASAN ( Studi Deskriptif Kualitatif Pada Paguyuban Seni Sapto Turonggo Joyo Kabupaten Banjarnegara)

PURNO UJIANTO , NIM : 08730120 (2013) STRATEGI WORD OF MOUTH COMMUNICATION DALAM MENINGKATKAN MINAT MENONTON KESENIAN BANYUMASAN ( Studi Deskriptif Kualitatif Pada Paguyuban Seni Sapto Turonggo Joyo Kabupaten Banjarnegara). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Most of people interestless the original culture of our country. These original culture could be replaced with new culture that basically adapted of west culture. But not all people in Indonesia like that. For example Mr. Hadi Bagong. Mr. Hadi Bagong is multitalent man was born in Banjarnegara any years ago. His original name is Hadi Sungkowo. He had an art club with name Sapto Turonggo Joyo. He could bring his art club into success and exsist in Banjarnegara, Karanganyar Village peoples in particulary. These art club basically Banyumasan art. These art club could show some performance like wayang kulit/ wayang golek, ebeg/kuda lumping, reog, organ tunggal, campursari, etc. Of course, behind Sapto Turonggo Joyo success, Mr. Hadi Bagong as a chief had a strategy that could bring his art club into success. One of his strategy is how Mr. Hadi Bagong advertise Sapto Turonggo Joyo so that known peoples. Although he not use modern advertising as TV, Radio, Newspepper, etc.Sapto Turonggo Joyo devotee included kids, adolescent, until adult. Not just caused of their tired, but how much their love to original culture too. This research to meansue how Sapto Turonggo Joyo use Word Of Mouth Communication as a strategy to advert his art product, and how people reaction about this. Specially about their interest to see Sapto Turonggo Joyo art product. Background of this research is, how Sapto Turonggo Joyo try to hold people keep watching them performance. Because with holding people respect, will bring Sapto Turonggo Joyo to the popularness, and offcourse will keep original culture of Indonesia will be rembered of Indonesian people. One of manner is doing some advertisement, particulary with doing Word Of Mouth Communication. Word of Mouth did between Sapto Turonggo Joyo to the people, or people to each other. In these research, used interview as methode with asked some questions to some informan were have been choosen before. Where Hadi Sungkowo/Hadi Bagong as primary informan, his son Dwi Puji Sentosa as secondary informan. And some people to completed this research. That people are some pople with different background. That are Imron Widiyanto (Public Vigure), Latif Mutaqin (Religion Viugure), Susanto Setyo Nugroho (Teacher), and Bayu Sapto Ari Bowo (people/student). With changing the indicators of this basic research to the questions form. Result of this research is how Word Of Mouth Communication worked at that communications process, but people interested can not easily changed with Word Of Mouth Communication only. But some another factor like quality of them performance. People will enjoy Sapto Turonggo Joyo performances automatically if Sapto Turonggo joyo can make a spectacular performance, and can make people feel entertained. KEYWORD : Word Of Mouth Communication, Interesting.

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User / Editor: Miftahul Ulum, S.Kom ------- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 25 Apr 2013 15:21
Last Modified: 06 Jan 2016 08:34
URI: http://digilib.uin-suka.ac.id/id/eprint/7419

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