STRATEGI KEMITRAAN SEBAGAI FAKTOR PENDUKUNG OPERASIONAL DI TAMAN BACAAN MASYARAKAT CAKRUK PINTAR SLEMAN YOGYAKARTA

DEWI PURWANTI, NIM. 09140143 (2013) STRATEGI KEMITRAAN SEBAGAI FAKTOR PENDUKUNG OPERASIONAL DI TAMAN BACAAN MASYARAKAT CAKRUK PINTAR SLEMAN YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

The purpose of the research is for finding strategy of partnership as a operational contributing factor used by TBM Cakruk Pintar Yogyakarta. The method in this research is descriptive qualitative method. And the experiment is conducted in TBM Cakruk Pintar Yogyakarta. The data collected by observation, interview, and documentation. Analysis of the data using the steps which are data reduction, presentation, and verification. The result of this research is TBM Cakruk Pintar Yogyakarta in building partnership by using face to face strategy, direct mail strategy, special events strategy, campaign, and publishing through the media both print, electronic and internet. All partnership strategies used in TBM Cakruk Pintar Yogyakarta has not required in the real partnership strategy, such as in the formalization step, not all partnerships make the cooperation agreement (Memorandum of Understanding) and also for the evaluation step, it is not using the transcript report. Advice given to TBM Cakruk Pintar Yogyakarta is in every cooperation should put the MoU or at least put the evidence of cooperation to avoid miss understanding and it can improve the management. Keywords: partnership strategies, Parks public reading, partnership

Item Type: Thesis (Skripsi)
Subjects: Ilmu Perpustakaan
Divisions: Fakultas Adab dan Ilmu Budaya > Ilmu Perpustakaan (S1)
Depositing User / Editor: Miftahul Ulum, S.Kom ------- youtube : ulum virgo -------- Facebook : digilibuin
Date Deposited: 24 May 2013 09:27
Last Modified: 13 Oct 2015 06:17
URI: http://digilib.uin-suka.ac.id/id/eprint/7804

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