PERAN HUMAS PERUSAHAAN DALAM MEMPERBAIKI CITRA (Studi Deskriptif Kualitatif Pada PT. PLN (Persero) Area Yogyakarta)

MUKTIYOJAYA, NIM. 08730066 (2012) PERAN HUMAS PERUSAHAAN DALAM MEMPERBAIKI CITRA (Studi Deskriptif Kualitatif Pada PT. PLN (Persero) Area Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

PT. PLN (Persero) Area Yogyakarta is a district office of PT. PLN (Persero) to supply the electricity needs for people in Yogyakarta. As a company in electricity service, the service to people is a very important aspect in the public assessment for the company’s achievement which , indirectly, will influence the company’s image. Nowdays, the image of PT. PLN (Persero) Area Yogyakarta does not seem good. It can be seen from the number of complaint from its customers on its bad service given, such as the over-and-over blackouts in Yogyakarta. Therefore, the role of the public relations of this company is needed to improve the image of the company’s service. The objective of this research was to know how the role of the public relations of PT. PLN (Persero) Area Yogyakarta in improving the company’s image. The kind of this study was a descriptive study, one of the types of the qualitative method. The data collecting used the primer data which was gained from deep interviews and documentation; and the secunder data which was gained from the documentation of the activities of the company’s public relations and also the observation and interviews to stakeholders of PT. PLN (Persero) Area Yogyakarta. The technique of the data analyze was the data reduction, presentation, and conclution test. Based on the data achievement in the field, the writer found some data about the roles of PT. PLN (Persero) Area Yogyakarta public relations and its programs which have been done to improve the company’s image on its customers’ complaints for its services in the electricity service given, which currently develop the company’s bad image on its customers. Unfortunately, the public relations effort is not satisfying the customers yet, due to the large number of their complaint to this company. Therefore, the writer hopes that, based on the research data, PT. PLN (Persero) Area Yogyakarta can improve its service to its customers much better so the complaint of the blackouts can be minimized. Key words : The role of Public Relations, Improving the company image, PT. PLN (Persero) Area Yogyakarta

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 28 May 2013 16:40
Last Modified: 05 Jan 2016 08:13
URI: http://digilib.uin-suka.ac.id/id/eprint/7872

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