KEPUASAN PELAJAR SEBAGAI KONSUMEN SEBUAH INSTITUSI PENDIDIKAN

IRA , SETYANINGSIH (2008) KEPUASAN PELAJAR SEBAGAI KONSUMEN SEBUAH INSTITUSI PENDIDIKAN. Kaunia Jurnal Sains dan Teknologi Vol.IV, No.1, April 2008.

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IRA SETYANINGSIH KEPUASAN PELAJAR SEBAGAI KONSUMEN SEBUAH INSTITUSI PENDIDIKAN.pdf

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Abstract

The objective of this study is to me sure international post graduate students' satisfaction as customers in Universiti Kebangsaan Malaysia (UKM) as an education institution. Respondents participated in this study mere international stu dents at the master's and doctoral programs, set'.cted randomly from eight faculties in UKM. The ;tuay was conducted by distributing a series of questionnaire to the participants in February and March 2006. Data obtained from the question lain was divided into three dimensions: academic facilities, non-academic facilities, and the characteristics of good teaching-learningprocess The data was then analysed using SPSS 12.0 for windows and SERVQUAL analysis. Fror.i the data analysis, negative gap values were obtt lined for all three instruments, which means that C 'KM needs to improve its services quality dimensions. Similarly, the absence of positi, means that there is no over-supply service i university.

Item Type: Article
Uncontrolled Keywords: Kepuasan konsumen, Pend,dikan, SEKH/QUAL
Subjects: Kaunia Jurnal
Divisions: E-Journal
Depositing User / Editor: Edi Prasetya [edi_hoki]
Date Deposited: 29 May 2013 10:53
Last Modified: 29 May 2013 10:53
URI: http://digilib.uin-suka.ac.id/id/eprint/7922

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