Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-29T14:05:11ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2016-10-04T01:36:20Z2016-10-04T01:36:20Zhttp://digilib.uin-suka.ac.id/id/eprint/22189This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221892016-10-04T01:36:20ZSTRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS
1000 GURU YOGYAKARTA DALAM MENINGKATKAN
MINAT RELAWAN
(STUDI DESKRIPTIF KUALITATIF PADA KEGIATAN TRAVELING & TEACHING
“PEDULI KETERBATASAN”)Communication strategic becomes an important thing must be done by
none-profit organization on communicating the program of activities for public.
The study, entitled "Communication Strategies of 1000 Guru Yogyakarta
Community on Recruiting Traveling & Teaching „Peduli Keterbatasan‟ Program",
to describe the communication strategic at 1000 Guru Yogyakarta Community on
recruiting volunteer to participate in Traveling and Teaching "Peduli
Keterbatasan" program.
This research uses qualitative descriptive method. The data was collected
using observation, in-depth interview and documentation. To check the validity of
the data, the author uses a triangulation.
The result of this research, researcher concluded that communication
strategic which conducted by 1000 Guru Yogyakarta Community to recruiting
volunteer was quite effective. Based on this research which was got by interview
with all informan, showed that 1000 Guru Yogyakarta Community applied
communication strategy through the stages : establishing communicator,
determining target, composing the message, selecting media and communication
channels. This matter can be seen from the number of prospective volunteer who
participate selection and the positive responses that showing public through social
media akun @1000_gurujogja toward the present of 1000 Guru Yogyakarta
Community.NIM. 12730041 AIDA LATHIFAH